What is Merchandising ?

Merchandising

Merchandising is one of the most important parts for garments trade. Without merchandising this trade will never be fulfill. Merchandiser deals or handles all the things from buyer to production. He is the centre for all the tasks.


 Merchandising refers to the techniques used to sell and buy products. A merchandiser is someone who purchases a product from a manufacturer, and then sells it to buyers. Easily it can be said that a merchandiser is he/ she who act like a buyer to a supplier and also act like a supplier to the buyer. There are numerous techniques that a merchandiser may use to convince buyers to buy the products he or she is selling.The term merchandising is defined as follows:


 *   The term merchandising related with trade
*   Trade means buying & selling
*   The person who is involved with trade, he/she is a merchandiser 
*   And the activities of a merchandiser is known as a merchandising

Merchandising could be classified into three categories. These are

ü  Retail Organization Merchandising

ü  Buying agent Merchandising

ü  Export house Merchandising.

Hidden Alphabetic Meaning of Merchandiser:

M- Should have good Managerial capacity.

E- Should be Efficient in both English Correspondence and spoken.

R- Regular in Office attendance.

C- Confident in taking any decision.

H- Must be Honest.

A- Show positive Attitude.

N- Nicely behave and Never argue with Buyers.

D- Should be Devoted to his Service.

I- Should have better IQ.

S- Sincere in Work.

E- Enthusiastic in nature and Excellent in Dealings

R- Regular in Correspondence and rational in Behavior.

Process flow chart of Merchandising:

 

Merchandiser

v 

Negotiation with buyer & collect order

 v

Costing

 v

Sample making

 v

Get approval & placement of order

 v

Collect accessories for production

v 

Line balancing

v 

Production monitoring

v 

Final Inspection

v

Banking

v 

Shipment